Growth performance views show only the information available to the workspace and its connected services. Treat them as evidence to review, not a guarantee of a future outcome.
Steps
- Open Growth and choose the available performance, keyword or local visibility area.
- Review the selected period, source and any displayed freshness or connection information.
- Compare like-for-like dates and targets before drawing a conclusion.
- Use a verified insight to create or prioritise a suitable next action.
Important
Missing metrics can indicate an unavailable connection, unavailable provider data or an unconfigured item. Do not infer that a campaign or page has failed solely from an absent value.
Compare like with like
Use the same reporting period, keyword or target when comparing results. Check the displayed source and freshness because provider data, a disconnected account or an unconfigured tracker can make a value unavailable.
Turn a signal into a reviewed action
Use a verified trend to prioritise content, website or advertising work. Do not promise a ranking, lead volume or revenue result from a single metric.