Create Workspace Sign In
Content and approvals

Understand Growth content approval states

Use content review, approval and rejection states to keep editorial decisions separate from publication.

Search Help Centre

Find another guide without leaving this article.

Last updated 21 Oct 2026

Growth approval controls the editorial decision for an item or its available channel. It does not by itself make the content public.

How the lifecycle works

  • Draft or review-ready content remains internal until the relevant approval is recorded.
  • Approval records that the content has passed the configured review step.
  • Rejection records that changes are needed and can return the item to a permitted draft or review path.
  • Publishing or scheduling is a separate controlled action with its own channel and connection requirements.

See Growth approvals, social publishing and website revisions.

Review the finished draft

Before approval, check claims, tone, media, target channel and any evidence. A rejected item needs the required changes and a new review; approval records the editorial decision but does not create a social schedule or website revision automatically.

Use the target status too

Review the status shown on the specific content or channel. A page, blog entry and social post can have separate publication states even when they share a topic.

Was this guide helpful?

Your response is used to improve this documentation.

Create and develop a Growth content idea

Use Growth ideas and available evidence to develop a customer-facing content item before review and publication.

Understand the social post lifecycle

Use social post status to distinguish drafting, review, approval, scheduling, publishing, failure and manual publishing work.

Review Growth performance and keywords

Use the available Growth reports, keyword tracking and local visibility information as evidence for the next marketing action.